Category: Uncategorized

Inbound Real Estate Marketing Chief Marketing Officer Benjamin Wagner published a 15-point optimization framework July 9 designed to help agents win client recommendations from ChatGPT, Google AI Overviews, and other large language models as homebuyers increasingly rely on AI for realtor selection,

A 12-month forward-looking study tracking more than 625,000 real estate agents found that time since last closing and pipeline depth predict brokerage switching rates six times more reliably than failed listings, according to HousingWire. Agents who closed within three months and carried three or mo

Industry leaders are questioning whether to eliminate IDX, the Internet Data Exchange system that allows brokers to display each other’s MLS listings on their own websites, according to HousingWire. Removing IDX would end broker-to-broker listing sharing while leaving portal syndication to Zillow an

A Chicago federal courtroom hearing July 3-4 brought Zillow, Compass, and Midwest Real Estate Data into direct conflict over who controls listing distribution after MRED cut Zillow’s access to 43,000 properties in May following Zillow’s decision to block listings marketed before MLS submission, acco

Federal Judge John J. Tharp Jr. heard two days of testimony July 3-4 in Zillow’s preliminary injunction case against Compass and Chicago’s Midwest Real Estate Data, with the dispute centering on who controls how residential listings flow from local MLS systems to national property portals, according

Compass International Holdings announced July 2 it will roll out its AI-powered Home Platform across @properties, Coldwell Banker Realty, Corcoran, and Sotheby’s International Realty beginning summer 2026, marking what the company called the largest technology deployment in residential real estate h

California, Wisconsin, and New York have enacted or advanced disclosure laws requiring real estate agents to label AI-generated listing videos and digitally altered property images, establishing a regulatory framework that separates routine photo enhancements from material alterations that affect bu

Sixty-eight percent of U.S. Google searches ended without a click to any website in early 2026, up from roughly 60% in 2024, according to a SparkToro analysis of Similarweb data reported by HousingWire. When Google AI Overviews appear in results, 83% of searches generate zero clicks; in Google’s ded

One in three Gen Z homebuyers used artificial intelligence tools for homebuying research in the past 12 months, but more than half still prefer human real estate agents for property tours and legal advice, according to a Bank of America Institute study published June 28. The findings reveal a split

Real estate coach Darryl Davis published a two-metaphor framework on June 26 designed to help agents respond to sellers who cite discount brokerages, according to a column in HousingWire. The framework replaces scripted rebuttals with visual analogies—a contractor’s driveway base and a chef competit