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Real estate teams spending on agent recruitment and lead purchases should instead measure productivity per agent through conversation-to-appointment ratios, according to a May 27 analysis published by Anderson Real Estate Group’s director of agent development, who tracked a Southern California team

Google relaunched a real estate listing pilot with HouseCanary on May 17 across eight U.S. markets, placing property listings from three MLSs at the top of mobile search results with buyer tour-request buttons, according to HousingWire analysis of the program’s terms and HouseCanary’s corporate stru

The National Association of Realtors issued guidance warning that AI-generated MLS listing copy creates fair housing liability under Articles 2 and 12 of the Code of Ethics, according to a May 15 column published on HousingWire by Paul Parker, founder of AIandRealtors.com, who outlined a seven-point

Three brokerage acquisitions announced in recent weeks will consolidate control of roughly 500,000 agents under two corporate structures and reshape how buyer leads flow from portals to agents, according to HousingWire analysis published Tuesday. Compass’s acquisition of Anywhere, Real’s $880 millio

Roomvu expanded its Autonomous Visibility System on Thursday to automate social media content creation and distribution for real estate agents, brokers, mortgage professionals and financial advisers, according to HousingWire. The platform generates two-week content calendars using MLS listings, mark

An AI-driven video platform exported roughly 40,000 real estate videos in April as agents adopted text-based editing tools for property marketing and social media content, according to Mirage CEO Gaurav Misra in an interview published May 7 by HousingWire.

Zillow lost nearly one-fifth of its agent-discovery traffic share in the past year as buyers shifted to AI search tools, while 91 percent of U.S. real estate agents remain invisible in those same AI-generated results, according to a benchmark study published May 5 by HousingWire.

A client education program built by a former school administrator helped a Dallas real estate agent double her transaction volume to more than 100 deals last year, according to an interview published May 4 by HousingWire. Deba Douglas, who left a 16-year career as a high school and middle school pri

WP Pluginsify published a comprehensive guide May 3 detailing how real estate professionals can use virtual tour platforms like Kuula to create interactive property walkthroughs, according to the blog post. The guide outlines features including 360-degree panorama hosting, customizable hotspots, flo