Category: Uncategorized

Federal Reserve researchers found that a single first-time buyer transaction triggers 1.48 to 2.

Constant Contact launched a real estate-specific marketing platform on July 29 that gives brokerages enterprise controls over brand standards while providing individual agents AI-assisted content tools, email automation, and direct integrations with existing CRMs including BoldTrail, Lofty, and Foll

Over seventy percent of real estate website traffic now originates on mobile devices, yet most agent sites fail to convert those visitors because of friction points in search indexing, AI discoverability, and mobile load speed, according to a diagnostic framework published July 27 by myRealPage, a w

Artificial intelligence recommendation systems including ChatGPT and Google AI Overviews are pulling real estate agent suggestions directly from Zillow’s directory rankings, which prioritize platform engagement and advertising spend over verified market performance, according to a HousingWire analys

Fast Home Offer rebranded as REI Leads on July 19, launching an artificial intelligence platform that automates seller qualification, property data enrichment, and investor analytics for professional real estate buyers across the United States and Canada, according to a company announcement.

Air conditioning efficiency, EV chargers, and multi-generational floor plans topped the list of features homebuyers actively request from real estate agents in 2026, according to interviews with seven Douglas Elliman and Compass agents published July 14 by Good Housekeeping.

Eighty percent of real estate sales occur between the fifth and twelfth client touchpoint, yet most agents abandon lead follow-up after one or two attempts, according to a lead nurturing framework published July 13 by myRealPage, a Canadian real estate marketing platform.

Real estate platform Rechat released a Testimonials feature July 10 that automatically converts client reviews into marketing materials, listing presentations, and social media content without requiring agents to leave the platform, according to HousingWire.

Inbound Real Estate Marketing Chief Marketing Officer Benjamin Wagner published a 15-point optimization framework July 9 designed to help agents win client recommendations from ChatGPT, Google AI Overviews, and other large language models as homebuyers increasingly rely on AI for realtor selection,

A 12-month forward-looking study tracking more than 625,000 real estate agents found that time since last closing and pipeline depth predict brokerage switching rates six times more reliably than failed listings, according to HousingWire. Agents who closed within three months and carried three or mo