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NAR Warns AI-Generated MLS Copy Creates Fair Housing Risk Under Code of Ethics Articles 2 and 12

The National Association of Realtors issued guidance warning that AI-generated MLS listing copy creates fair housing liability under Articles 2 and 12 of the Code of Ethics, according to a May 15 column published on HousingWire by Paul Parker, founder of AIandRealtors.com, who outlined a seven-point
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Major Brokerage Deals Restructure Lead Distribution Networks for Half Million Agents

Three brokerage acquisitions announced in recent weeks will consolidate control of roughly 500,000 agents under two corporate structures and reshape how buyer leads flow from portals to agents, according to HousingWire analysis published Tuesday. Compass’s acquisition of Anywhere, Real’s $880 millio
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Roomvu Expands AI Platform to Automate Social Media Content for Real Estate Agents

Roomvu expanded its Autonomous Visibility System on Thursday to automate social media content creation and distribution for real estate agents, brokers, mortgage professionals and financial advisers, according to HousingWire. The platform generates two-week content calendars using MLS listings, mark
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Real Estate Agents Generated 40,000 AI Videos Through Captions Platform in April

An AI-driven video platform exported roughly 40,000 real estate videos in April as agents adopted text-based editing tools for property marketing and social media content, according to Mirage CEO Gaurav Misra in an interview published May 7 by HousingWire.
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Zillow Loses Fifth of Agent-Discovery Traffic as AI Search Displaces Portals, Study Finds

Zillow lost nearly one-fifth of its agent-discovery traffic share in the past year as buyers shifted to AI search tools, while 91 percent of U.S. real estate agents remain invisible in those same AI-generated results, according to a benchmark study published May 5 by HousingWire.
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School Principal Turned Real Estate Agent Doubles Volume Through Education

A client education program built by a former school administrator helped a Dallas real estate agent double her transaction volume to more than 100 deals last year, according to an interview published May 4 by HousingWire. Deba Douglas, who left a 16-year career as a high school and middle school pri
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Virtual Tour Platform Guide Published Outlining Interactive Walkthrough Tools for Property Marketing

WP Pluginsify published a comprehensive guide May 3 detailing how real estate professionals can use virtual tour platforms like Kuula to create interactive property walkthroughs, according to the blog post. The guide outlines features including 360-degree panorama hosting, customizable hotspots, flo
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Sierra Interactive Releases Luxury Website Product Combining Design and SEO Infrastructure

Sierra Interactive released a premium website product April 27 designed to resolve a persistent trade-off in real estate website selection: choosing between visual sophistication and search engine performance, according to the company’s announcement.
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Hostinger Publishes CRM Comparison Guide Spotlighting Eight Real Estate Platforms

Web hosting provider Hostinger published a real estate CRM comparison guide April 27 ranking eight customer relationship management platforms by use case, pricing tier, and lead-handling capacity, according to the tutorial on Hostinger.com. The guide segments tools by team size and lead volume rathe
