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Real Estate Agents Generated 40,000 AI Videos Through Captions Platform in April
An AI-driven video platform exported roughly 40,000 real estate videos in April as agents adopted text-based editing tools for property marketing and social media content, according to Mirage CEO Gaurav Misra in an interview published May 7 by HousingWire.
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Zillow Loses Fifth of Agent-Discovery Traffic as AI Search Displaces Portals, Study Finds
Zillow lost nearly one-fifth of its agent-discovery traffic share in the past year as buyers shifted to AI search tools, while 91 percent of U.S. real estate agents remain invisible in those same AI-generated results, according to a benchmark study published May 5 by HousingWire.
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School Principal Turned Real Estate Agent Doubles Volume Through Education
A client education program built by a former school administrator helped a Dallas real estate agent double her transaction volume to more than 100 deals last year, according to an interview published May 4 by HousingWire. Deba Douglas, who left a 16-year career as a high school and middle school pri
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Virtual Tour Platform Guide Published Outlining Interactive Walkthrough Tools for Property Marketing
WP Pluginsify published a comprehensive guide May 3 detailing how real estate professionals can use virtual tour platforms like Kuula to create interactive property walkthroughs, according to the blog post. The guide outlines features including 360-degree panorama hosting, customizable hotspots, flo
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Broker Links Industry Leaders’ Invisibility to Consumer Trust Gap at HousingWire Conference
Industry leaders in real estate remain invisible to consumers, allowing influencers and commentators to define the housing narrative, according to Tampa Bay broker Corina Lessa speaking April 30 at HousingWire’s Women of Influence Forum in Austin.
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Sierra Interactive Releases Luxury Website Product Combining Design and SEO Infrastructure
Sierra Interactive released a premium website product April 27 designed to resolve a persistent trade-off in real estate website selection: choosing between visual sophistication and search engine performance, according to the company’s announcement.
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Hostinger Publishes CRM Comparison Guide Spotlighting Eight Real Estate Platforms
Web hosting provider Hostinger published a real estate CRM comparison guide April 27 ranking eight customer relationship management platforms by use case, pricing tier, and lead-handling capacity, according to the tutorial on Hostinger.com. The guide segments tools by team size and lead volume rathe
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Google Ads AI Models Cut Lead Costs 30 Percent Through Predictive Buyer Scoring
Google’s Performance Max and Smart Bidding systems now evaluate thousands of behavioral signals to identify high-intent property buyers, according to digital marketing firm Infinix360. The AI-driven approach reduces cost-per-acquisition by 30 percent compared to traditional keyword campaigns by targ
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The Agency Executive Says Agents Should Listen First, Pitch Later in Client Meetings
The Agency’s Northeast Managing Partner published client meeting guidance April 24 urging real estate agents to prepare for appointments by planning how to listen rather than what to say, according to her column in HousingWire. Juliet A. Clapp argues the first 15 minutes of a client interaction dete
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Photo Editing Guide for Real Estate Agents Outlines Eight Techniques to Improve Social Media Listings
GISUser published a comprehensive photo editing guide April 23 targeting real estate professionals seeking to improve property presentation across social media platforms, according to the online tutorial. The eight-technique framework covers fundamental adjustments through advanced manipulation meth
