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Baldwin Realtors Completes Migration of 3,500 Agents to Perchwell MLS Platform
Baldwin Realtors completed the migration of approximately 3,500 agents from legacy MLS provider Paragon to Perchwell’s next-generation platform following a three-month parallel-run period and 135 training sessions, according to HousingWire.
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Nearly Half of Realtors Use AI Weekly or More Often, NAR Technology Report Shows
Forty-eight percent of real estate agents now use artificial intelligence on a daily or weekly basis, according to the National Association of Realtors’ 2026 Realtors Technology Report released September 22.
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Industry Experts Identify 25 Underutilized SEO Tools Including Google Business Profile Audit Platforms for Local Search
Grit Daily compiled recommendations from industry experts September 21 identifying 25 lesser-known SEO platforms that address local search optimization and technical audit challenges, including tools for Google Business Profile attribute optimization and competitor map listing analysis that real est
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Real Estate Lead Nurturing Guide Identifies Five-Minute Response Window as Primary Software Selection Criterion
Faribai published a lead nurturing software comparison September 21 that instructs agents to evaluate platforms on first-response speed before feature lists, citing a lead response management study showing five-minute reply windows produce the highest contact and qualification rates, according to th
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StreetEasy Begins Enforcing Same-Day Listing Policy With Portal Removal Penalty
StreetEasy began enforcing a same-day listing publication requirement September 17 that removes agents from the Zillow-owned New York City portal after three violations, according to HousingWire.
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TechBullion Publishes Lead Generation Framework Prioritizing Search Intent Over Traffic Volume for Real Estate Marketers
A real estate digital marketing framework published September 15 by TechBullion instructs agents and brokerages to evaluate SEO service providers based on qualified traffic delivery rather than search ranking positions, arguing that high-volume keyword rankings produce inquiries without converting t
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StreetEasy Caps Compass Agent Participation in Experts Program, Reduces Success Fees on Lower-Priced Transactions
StreetEasy implemented a 20 percent participation cap on its Experts lead generation program that currently blocks new Compass International Holdings agents from joining until the brokerage’s share drops below the threshold, according to a September 14 HousingWire report.
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Real Estate Marketing Platform Publishes Weekend Brand Framework Targeting Five Seller-Checked Assets
AI Home Design published a real estate branding framework September 12 that instructs agents to build market-ready brand assets in a weekend by focusing on five touchpoints sellers check before committing to representation, according to the guide authored by Tan Tason.
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NYC Real Estate Media Provider Publishes 3D Virtual Tour Strategy Guide for Agent Lead Qualification
RealtaSnap published a property marketing guide September 11 that instructs New York City agents to deploy 3D virtual tours as a lead-qualification tool, with Matterport walkthrough technology enabling buyers to explore room layouts and spatial relationships before requesting in-person showings, acc
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Australian Brokerage BresicWhitney Argues for Property-Centric Brand Strategy Over Agent-Led Marketing
BresicWhitney CEO Will Gosse and founder Shannan Whitney published a YouTube conversation September 10 arguing that real estate agencies should build brands around properties and customer experience rather than individual agent profiles, according to Elite Agent.
